A Convergent TV Platform Built For Agencies

TRAFFIK buys media for regulated industries. Here's the attribution layer that connects TV to conversions.

TRAFFIK's media buying practice runs across healthcare, insurance, consumer products, and retail -- categories where clients measure in enrollments, leads, and purchases. Linear and CTV in one platform means those conversion events are tied to the specific spot that aired, available the morning after, with direct publisher CPMs that put more of the budget on screen.

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Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → Medical insurance and healthcare clients have hard conversion funnels -- enrollment sign-ups, appointment requests, lead form submissions. TV drives them but without attribution there's no data connecting the Monday morning leads to the Sunday night airing. Tatari closes that gap at the spot level.
  • → CTV through a programmatic stack adds an SSP layer before the impression clears at Hulu or Peacock. Tatari buys those publishers direct -- $10-13 CPM versus $25-30 through programmatic. For regulated industry clients with fixed annual media budgets, that CPM difference is working media that goes toward reach, not markup.
  • → The clients TRAFFIK runs TV for -- healthcare, insurance, consumer products -- all have digital conversion funnels worth measuring. Attribution ties every airing to site visits, form submissions, and purchases the morning after. That's the data that justifies growing the TV budget instead of defending it.
What Makes Tatari Different?
Convergent TV for regulated industries. Every airing measured to the enrollment, lead, or purchase.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
A healthcare client's spot that airs Sunday drives enrollment page sessions by Monday morning. A consumer product CTV airing drives product page visits and purchases the same night. Not reach estimates -- actual downstream actions, by network and daypart, the morning after.
Direct media execution
Tatari buys direct from Hulu, Peacock, and HBO. No SSP, no exchange markup. Linear and CTV in one platform -- one buy, one report, one vendor relationship for Cayley's team instead of separate operations per channel.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

TRAFFIK keeps strategy and client ownership. Tatari handles direct publisher execution and attribution across linear and CTV. Cayley's team plans both channels in one interface and pulls one report instead of reconciling separate post-buy decks per vendor.

See our media buying tools for TV
Measurement

Every airing reports the next morning: network, daypart, creative, and the conversion it drove. Same reporting cadence as TRAFFIK's digital campaigns -- no waiting for a weekly vendor summary or a post-campaign wrap.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Client retention
Measurement that sticks
When DAC unified linear and CTV on one platform, they could prove TV's contribution to business outcomes. Clients expanded their TV budgets. The same infrastructure is available to TRAFFIK's regulated industry and consumer products clients today.
New revenue
A full TV service line
Regulated industry clients demand performance data on every channel. When TRAFFIK can show a healthcare or insurance client exactly what TV drove in enrollments and leads, that's the accountability that retains the account and wins the next one.
Premium access
Inventory beyond programmatic
One regulated industry client as the pilot. Attribution proves ROI, budget grows. Then it extends across TRAFFIK's consumer products and retail roster under a portfolio MSA.
Next step for Cayley
See what a TRAFFIK healthcare or insurance client looks like with attribution on every linear and CTV airing.

Tatari will show what attribution looks like for a regulated industry client -- enrollment sign-ups and lead submissions tied to specific airings, by network and daypart, the morning after each spot runs.

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